While reading through Susana Torruella Leval's article, there is this ominousness, of gloom and negativity. She begins her article relating museums to the ancient Greek temples and their relation to the muses, and then quickly delves into "what has caused museums to corrupt from a sacred, scholarly refuge into a party scene?"
While I understand her opinion, I think, in the modern century, it is necessary for museums to multi-market themselves to stay relevant. No longer are the majority of people seeking museums for their ostentatious collections and quiet retreat from the world, but rather, visitors are looking to be entertained and learn about the exhibits in a more interactive and engaging manner. Throwing dinner parties, introducing multimedia, and other innovations are becoming standard to attract new clientele and make them want to come back to spend an evening at the museum. To suggest that this move is bedded in ignorance is, itself, an ignorant and sedimentary assumption. Yes, there should be a hard line balance between higher education and a "party-like" atmosphere, but the two can coincide to create a memorable time for visitors that will make them want to return.
As the article continues Leval's point begins to get muddled and it comes across that her own professional issues while working at the El Museo del Barrio have marred her opinion of how museum's should function and operate within society.
http://www.warholfoundation.org/grant/paper5/paper.html
#ChangeisGood #AndyWarholFoundation #EvolutionoftheMuseum #LearningAndEntertainmentCanWorkTogether #OldHabitsDieHard
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